They are the best persons to connect with the consumers whose language and culture are deeply ingrained in their identities. Join our free community to get access to the latest news and resources, engage with influencers, and secure collaborations with top brands. Hispanic YouTubers often explore topics related to food, music, clothing, and language that reflect the different cultural influences experienced by people in different parts of Latin America or even within countries like the US where theres a great variety of cultures blending. How things have changed. Adrian uses EMDR and somatic-based treatments to help the community. LUISA FERNANDA @luisafernandaw (17.1M), 4. His Spanish-language YouTube channel showcases his diverse abilities as a comedian, musician and writer. . Her first modeling gig was for denim brand Diesel in 2014, and after signing with IMG models, she appeared in other campaigns for top brands and was featured in several editorials, including Glamour and Cosmopolitan. Fernanfloo started uploading videos in the form of tutorials and short clips of murder scenes on May 1, 2011. This allows them to create content that resonates with Latin American viewers and helps brands to build deeper connections with their consumers. Here are three of Chicago's social media influencers: Influencer: Ceta Walters. In terms of topics discussed in their videos, one popular theme among Hispanic YouTubers is culture. As eMarketer puts it, Hispanics are the key drivers of U.S. population growth. Hispanic YouTubers are important because they offer a unique perspective and representation that is often overlooked in mainstream media. Jason Ervin (28th) say their goal in remapping Chicago's 50 wards is to . This is particularly true of the Latin population within the United States. CHD Expert, the Chicago-based foodservice database and analytics firm, reported on the Mexican Restaurant Industry Landscape that Mexican food is heavily consumed by Americans . Best part of being an influencer: Meeting new people to spread her message. Selena is a pop singer, one of the most relevant, popular, and well-known Latina Instagram influencers, and an actress who has been in the public eye since she was a child. She said, We cant wait for them to come to save us . Aside from modeling, Elizabeth is also fond of traveling, hitting the gym, and going to the beach. Brazilian comedian, singer, and YouTube star Whindersson Nunes Batista is one of the Top Latin Influencers with quite a massive following on YouTube (43.7M), TikTok, (20.8M), Twitter (25M), and Instagram (58.3M). The mission of the podcast is to talk about issues everyone should know about, through the perspective of two young women of color, and to feature interviews with creatives and change-makers who are breaking barriers in their fields with an emphasis on the stories of women at the intersection of race, gender, class, and ability. Elizabeth Ruiz is a former Hooters waitress before she embarked on her modeling and social media career. Photo by Eric Allix Rogers. Top Latino influencers may suggest new approaches for marketing campaigns or provide advice on how best to communicate corporate values in ways that will resonate within diverse cultures. Yalitza Aparicio, one of the Latina influencers 2022, is a Mexican actress who has gained worldwide recognition through her acting career and is known for her roles in films such as Roma and La Casa de las Flores. Brazilian internet sensation Camila Coelho wears many hats as a beauty and fashion content creator, fashion model, blogger, makeup artist, TV personality, YouTuber, and entrepreneur. As a board member of the National Association of Hispanic Journalists, she focuses on keeping their mantra alive, More Latinos in News. KIMBERLY GUERRA @badassxbonita 127K (Top Latin Influencers), 44. info@amraandelma.com | 1-646-518-7743. . NK Gutirrez is an actor, filmmaker, fitness instructor, body activist, and founder of Thickletic. MICHELLE LEWIN @michelle_lewin (14.9M), 8. Since she decided to commit 100% to fashion blogging, modeling, and content creation, Carla has become one of the busiest Latin influencers in the fashion world. Rocio Velazquez Kato, 34, is her ancestor's wildest dream come true; a first-generation American, first-generation college graduate, immigration policy analyst at the Latino Policy Forum . Lorraine C. Ladish. Hispanic YouTubers come from different backgrounds and cultures which makes their videos unique and entertaining. Entity: Public Financial Management, Inc., RAMN (RAY) CEPEDA Senior Vice President, Senior Managing Director, Entity: Back of the Yards Neighborhood Council (BYNC), PEDRO DEJESS, Executive Vice President, General Counsel & Corporate Secretary, Entity: Little Village Chamber of Commerce, Entity: Illinois Hispanic Chamber of Commerce (IHCC), JESUS CHUY GARCIA, Cook County Commissioner, (7th), Entity: Cook County Board of Commissioners, LUIS V. GUTIERREZ, U.S. Representative (4th), Entity: United States House of Representatives, MARCO E. JACOME, MA, LPC, CSADC, CEAP, Chief Executive Officer. Megan Homme (@meganhomme) 9. Michelle Lewin is a Venezuelan model, fitness guru, bodybuilder, and one of the Top Latin Influencers. Entity: Healthcare Alternative Systems, Inc. FIDEL MARQUEZ, JR., Senior Vice President, Legislative and External Affairs, Chief Governmental and Community Relations Officer, SUSANA A. MENDOZA, Comptroller of Illinois, Entity: Hispanic American Construction Industry Association (HACIA). PAOLA ALBERDI @paolaalberdi 1.1M followers, 26. She is one of the most popular Latina influencers 2022, and has been featured in international magazines such as Vogue Italia and Hola Mexico! From business owners to nonprofits and public service to health care, different sectors are represented by these leaders who have worked their way to the top. She has also created successful marketing campaigns for Coca-Cola, Mercedes Benz, YSL Makeup, Dior, Shein, Revolve, Absolutions Vodka, and many more. They arent afraid to talk about difficult topics such as racism and sexism. His other works include Vis A Vis (Locked Up) which won several awards at the International Series Festival 2019 hosted by ATV+. In this capacity, she led new investment review, diligence and execution. A Chicano from San Diego, Martinez is author of Hustle and has been a Breadloaf and CantoMundo Fellow. Eugenio Derbez: Mexican actor Eugenio Derbez is well known for his comedic roles in films such as Instructions Not Included (2013) as well as his hosting duties for Univisions variety show Derbez en Cuando from 2005 2011. The answer is an emphatic yes! Linda also showcases her travel adventures and discusses the nuances of spirituality and astrology on her channel. Latina Instagram influencers are also vocal about their experiences. VICKY ALVAREZ @vickyalvarez 115K (Top Latin Influencers), 45. The campaign aims to directly support entrepreneurs that have been left behind by economic relief programs specifically, women, people of color and undocumented entrepreneurs. Since her rise to fame, this Venezuelan-American beauty has also become a sought-after actress for film, television, and music videos. Latina Instagram influencers also provide a valuable resource for brands that want to reach the Latinx community. FASHION INFLUENCERS 1. Yuya began her career shortly after winning a makeup contest on YouTube at age 16. Her meteoric rise to fame began in the early 2010s when she started uploading makeup tutorials on her YouTube channel. Hernandez is actively involved in the Chicago tech community and passionate about helping underrepresented groups get into STEM education, venture capital and entrepreneurship. Selena Gomez is honest with her followers, and they appreciate that. Some of the most well-known Latina Instagram influencers include Selena Gomez, Cardi B, and Jennette McCurdy. This Dominican-American technology reviewer keeps her audiences abreast of the latest Apple and Google gadgets in the market as she dissects the products, provides the pros and cons, and discloses how they can affect everyday life. Vegetta777 is well-known in the gaming world for uploading a variety of gameplays such as Minecraft, Battlefield, Saints Row, Garrys Mod, and more. Manny Mau. This past January, Priego was a panelist at The Latinx House at the Sundance Film Festival, the very first official Sundance space for Latinx by Latinx. LINDA ELAINE @iamlindaelaine 46.9K (Top Latin Influencers), 50. What: The blog and Instagram account "Clark and Stone" (named after sons Clark, age 7, and Stone, 6) Topics: Fashion, travel and motherhood. Brands understand the power of top Latino influencers, whose influence extends beyond the digital world into their communities. He is an accomplished poet with his work in publications like Oxford American, Los Angeles. Gabriela Garcia is the founder and editor of Modern Brown Girl. . Followers: 51,000. Eloy Jimenez, Yoan . Linda Elaine is one of the top Latin influencers, an Afro-Latina health and wellness influencer who is best known for her inspiring YouTube channel covering makeup tips & tricks, spiritual insight, hair care & styling videos, weight loss tips/vids, and everything else in between. MARIAND CASTREJON CASTAEDA AKA YUYA @yuyacst (17.1M), 5. Yuya has her own makeup line in several Latin American countries and has a star on the Las Vegas Star Walk for promoting peace through her videos. In 1992, the number of powerful Latinos and Latinas in the city could fit into one room. Thirdly, top Latino influencers often possess unique skills and knowledge about their culture which brands can use to their advantage. In this case, leveraging Latin influencers is one of the best options for brands to reach their target audience. GLORIA LUCAS @nalgonapositivitypride 145K Top Latin Influencers, 42. BMO Harris Bank is the Diamond Sponsor of the event, that also has the support of ComEd and Wintrust (Gold Sponsors), Remy Martin (Silver), Coca-Cola, People Gas (Bronze) and Mepis and Turimed, as small sponsors. Bethany Mota 3. She is one of the most popular Hispanic influencers in the United States and has won numerous awards throughout her career including five MTV Video Music Awards, four Latin Grammy Awards, two Billboard Women In Music Awards, and one Brit Award among many others. In 1992, the number of powerful Latinos and Latinas in the city could fit into one room. Jacqueline Priego is the writer, creator, co-director and actress of the Latinx web series PinkSlipped. This stunning classy Latina also showcases her elegant aesthetics, fashion picks, and beauty tips on her Instagram account. Realizing the need for therapists for her community, Adrian, one of the top Latin influencers, founded Latinx Therapy in 2018 and has since become a globally recognized podcast, a directory of Latinx mental health speakers and professionals, a wellness center for BIPOC providers, and a social media platform for community support, all done in English and Spanish. With the steady growth of the Hispanic population in the U.S., their purchasing power has also grown substantially over the years. In 2020, she served as director of special projects in the office of public engagement for the Democratic National Convention. Latino food is now considered the third most popular food in the U.S. after American and Italian, with 15% of main meal items featured on menus being Mexican-inspired. GABRIEL MONTIEL GUTIERREZ @werevertumorro (5.5M), 18. Her recent endeavors also include developing the city-wide Chicago Early Learning marketing campaign. Although Chicago natives and Bears fans, this couple travels the world to find their next adventure. Check out Riccardo @riccardosimonetti. Who are some of the most popular Hispanic influencers in the United States? GUILLERMO DAZ IBAEZ @willyrex (8.6M), 13. Maiah Ocando. InCast offers to launch Instagram campaigns for businesses in minutes, costing as little as $250. As one of the top Latina Instagram influencers, she has talked about how she has dealt with depression and anxiety, and she has even shared screenshots of her therapy sessions on Instagram. The Chicago White Sox have fully embraced a clubhouse culture led by a large group of Latino players. Spanish Youtuber Willeyrex, whose real name is Guillermo Diaz Ibez, is best known for posting video game content. Panamanian blogger and Influencer, Pam Arias, shares her love for fashion, beauty, and travel through her personal style and lifestyle blog, The Girl from Panama. ELIZABETH RUIZ @elizabethruizxo (505K), 31. Massiel Massy Indhira Arias, or Massy Arias, one of the top Latin influencers, is a Los Angeles-based certified personal trainer and health coach best known for her high-intensity workouts. Adrian Alejandre is more than your typical counseling and family therapist. Italian-Venezuelan beauty and fashion influencer Nicole Guerriero started from humble beginnings as a bartender and service crew in several restaurants before she decided to venture into social media. This helps top Latino influencers cultivate relationships with their followers and stay connected with their audiences in meaningful ways. Based on the data provided by the Selig Center for Economic Growth, the Hispanic buying power increased significantly over the last 30 years, from $213 billion in 1990 to $1.9 trillion in 2020. Luisa rose to popularity by accident when she began posting on Instagram as a creative outlet in 2013. She also started SinPatuque (meaning without makeup in Venezuelan slang) the following year and Mar where she uploaded her first video in English in November 2015. Jelian Mercado 10. It is reported that one of the very first influencers was Aunt Jemima. DIEGO LEN @dandyinthebronx 41.7K (Top Latin Influencers). Kathy . Top Chicago, Illinois Influencers. She also created a blog, Naturally Nicole, where she posts tutorials, DIYs, reviews, and fashion-related content. Mix the New York City hustle mindset with midwestern generosity and you get a unique kind of person: a Chicagoan. "Today we have a large number running and in office, if not yet holding the most important offices," he says. They dont try to be someone theyre not; they share their true selves with their followers. The heart of Latino Chicago is found in the Pilsen and Little Village neighborhoods on the city's Southwest Side. He is also best known for his quirky impersonations of international artists, including Michael Jackson, Selena Gomez, Shakira, and more. She is also an entrepreneur launching her line of home products and beauty products and has become an icon in the Latin American community due to her advocacy work for Latino rights. Willmans goal with Latinas Uprising is to expose those barriers and provide new and aspiring attorneys the tools to recognize and overcome them. She has a highly engaging Instagram feed filled with skincare and OOTD tips that her followers can get inspiration from. The wards 6, 8, 15, 16, 17, 20, 24 and 34 all saw a decrease of between 2,193 and 4,376 residents during the six-year period, according to the census data. A Chicana folk singer who uses her music as an avenue for social change, Joan Baez has long been a force for equity and justice in entertainment. From community activists to venture capitalists, Chicagos leading Latinas are influencing innovation and transformation within the community and beyond. Lauren Giraldo 6. The Pilsen Murals, which feature Mexican icons and symbols representing the many cultures of Pilsen, are an inspiring nod to the neighborhood's rich Hispanic heritage. Her eponymous channel, which she originally named lady16makeup, has now over 24.3 million followers worldwide. Some of the most popular Latina influencers 2022 are Yalitza Aparicio, Lorena Rae, Thalia Sodi, Juana Martinez-Neal, Sofia Vergara, Lili Estefan, Ana Tijoux, and Demi Lovato. As a Chinese, Spanish, and Mexican, her interracial features have become her ticket to working with top fashion and beauty brands including Loreal Paris, Nordstrom, COACH, DKNY, Saks 5th Avenue, Sunglass Hut, Levis, and more. She slays in outfits from JC Penny, Forever 21, and Athleta; meaning she has style for all types. Shes worked with Portillos, AT&T, the Bank of America Chicago Marathon, and more. She co-hosts the Sistematic podcast with her sister, Alexis, and covers topics of pop culture, art, music, and fashion. Overall Hispanic YouTubers are becoming more visible in mainstream media by leveraging technology to reach larger audiences around the world with content that speaks directly to their experiences while staying true to their heritage and values at the same time. By 2025, it will account for 12% of all U.S. buying power. Her students also often appear in many of her videos. New York City-based fashion model and influencer, Natalie Lim Suarez, one of the top Latin influencers, has become a notable fashion icon since she started modeling at age 15. She also shares makeup techniques for beginners as well as beauty tricks for oily and acne prone skin. Hispanic influencers immense popularity can be attributed to the fact that they infuse their work with love for their Hispanic heritage, language, and culture. Nadra Kareem Nittle. Nahrin (@oncloudnahrin) 2. J Balvin: Born Jos lvaro Osorio Balvin, this Colombian reggaeton singer, and one of the top Hispanic influencers in the United States is one of Latin Americas most famous music acts with multiple number-one hits on both Billboards Latin Songs chart and Hot Latin Songs chart. Jackson's ability to listen and lead is exactly why she has contributed to hundreds of training programs and concept build-outs. We are thrilled to have on the pages of Negocios Now such awonderful group of leaders. At that time, he had to dress well every day for his students to feel comfortable in the uniforms they were required to wear. Currently, Larkins client list has grown to include non-profits, start-ups, personal brands and large-scale events. Germn Alejandro Garmendia Aranis, one of the top Latin influencers, is a Chilean YouTuber, singer-songwriter, comedian, and writer who earns a well-deserved spot as one of the Top Latin Influencers. Manny MUA 7. Widely recognized as one of the Top Latin Influencers is Peruvian-American social media star, Salice Rose. Alex Pina: Spanish screenwriter Alex Pia, one of the top Hispanic influencers in the United States, rose to fame after creating Money Heist (La Casa de Papel), which became a global phenomenon when it debuted on Netflix in 2017. KIMBERLY PFAEHLER @byohlola 215K followers, 37. She has also been featured in many prestigious outlets, including Harpers Bazaar, Forbes, Womens Wear Daily, Vogue, and Glamour, to name a few. Alani loves incorporating bold and bright colors into her wardrobe. Her digital series Like, Share, Dmelo, with fellow Latina and childhood BFF Dee Nasty, became a network television show on Fuse TV, and its content has been well-received by the Dominican-American community since its premiere. At the same time, famous Hispanic influencers need to stay true to themselves and stay authentic when engaging with audiences. In March 2016, she was one of seven female YouTubers who joined the United Nations Sustainable Development Action Campaign, to achieve gender equality and empower all women and girls. Believe us or not, but Will's interiors are really charged with positive vibes. Since its official launch in August 2014, her blog has become a source of inspiration for her dedicated followers and has been featured in renowned online magazines and brands such as Vogue Mexico, Glamour, Elle Spain, The New York Times, StyleCaster, and Who What Wear. Her organization elevates the conversation around wellness inclusivity by cultivating conversation, clothing, and community. Raised by a former member of the Chicago Black Panther Party and a senior advisor to the Harold Washington campaign, Tanya watched her family dedicate their lives to activism. Maria Bethany Other Notable Hispanic Influencers on YouTube: Chicago's most powerful Latinos. Since then, Michelle has collaborated with leading fitness brands and became a cover model in several magazines, including Playboy. Today, Michelle is among the most sought-after fitness models in the world. Hispanic YouTubers usually create videos in Spanish or English or both languages for a bilingual audience. Entity: United States Hispanic Leadership Institute, DR.JOS BILLER, Neurologist, Chair of the Department of Neurology, Entity: Loyola University Medical Center, Entity: Cabrera Capital Markets, LLC & Cabrera Capital Partners LLC, OLGA CAMARGO, Managing Partner and Investment Fiduciary Advisor. This list profiles a half-dozen political leaders, four of whom have run for mayor. Latina Instagram influencers have taken over this famous platform, and they are so popular for a wide range of reasons. 4. The power of influencers and brand advocates comes from the late 19th century, according to The Shelf. Prior to founding C1 Revolution, Larkin worked on communication teams for Walgreens, DePaul University and iHeart Media. Diana Gutirrez is a news reporter for WCIUs The Jam and understands the importance of unbiased journalism. In the early 1950s and 60s, the Community Service Organization (CSO . As ambassadors for the companies they partner with, top Latino influencers help to make sure that messages are spread far and wide. InCast is willing to act as an exclusive agent influencers with over 1 million followers on Instagram and /or YouTube. #4 Doug The Pug Credit: instagram.com/itsdougthepug magazine. Her efforts have resulted in more resources, representation, and funding for under-served communities across Chicago. Her YouTube channel has reached 1.96 million subscribers, making her one of the most popular Latina YouTubers. Click here to get the full experience on your screen. Juanpa Zurita 5. Now 27, Ramirez-Rosa became Chicago's youngest alderman in the February 2015 city elections, defeating incumbent Rey Coln in the 35th Ward by a two-to-one margin. Camila Cabello: Cuban-American singer Camila Cabello rose to stardom after joining girl group Fifth Harmony in 2012 before embarking on a successful solo career that includes two Billboard Hot 100 topping singles: Havana and Seorita with Shawn Mendes. They run organizations that connect businesspeople and the civic-minded in order to strengthen the community. Moreover, top Latino influencers are seen as both knowledgeable and authentic figures that can speak to their audiences shared values and experiences. The Lozano Chicago Public Library Branch and Rudy Lozano Leadership Academy are named after her uncle, Rudy Lozano, a slain activist who helped get Chicagos first African American mayor, Harold Washington, in office. Her passion for photography, creative direction, design, music, writing, modeling, and style gave birth to her lifestyle blog, Natalie Off Duty, where she mainly shares her stories, inspirations, and projects. Julie Sariana, one of the top Latin influencers, is a Mexican-American fashion blogger, model, globetrotter, and designer living in Los Angeles, CA. The rise of social media has been key for the success of top Latino influencers too, providing them with a platform to share stories from different angles whether its about culture, identity, or lifestyle. Shortly after, she joined the Biden/Harris Presidential Campaign as deputy director of Latino/Spanish media. As one of the top Latina Instagram influencers, she has over 8 million followers on Instagram and uses her account to share photos and videos of her work, her travels, and her personal life. German also won several awards, including the Digital Icon and Master Gamer categories in 2014 and 2016, respectively, and was recognized as one of the biggest YouTube stars by The Washington Post, one of the most popular by BBC, and one of the most influential in Time magazine. So recalls . Apart from being a talk show hostess Lili, one of the top Latina influencers 2022, also enjoys designing clothing namely her collection Rosa Clara which offers sophisticated styles influenced by Cuban culture specifically tailored towards curvy figures; plus it benefits charities dedicated to helping cancer patients via its yearly campaign Batalla Contra El Cancer. We now have an awareness of the many talents and of the influence of Latinos in the City, but we have taken yet another step to continue recognizing the Latino community in Chicago and Metropolitan Area said Negocios Nows Publisher, Clemente Nicado. Jenny Lorenzo. Altogether Latinos account for nearly 30 percent of Chicago's residents, with a total of over 1.8 million Latinos in Chicago and its suburbs. But before the 1960s, Latinos largely lacked influence in national politics. Katie is a Chicago-native blogger, influencer, and soon-to-be law graduate. Mexican beauty vlogger Mariand Castrejon Castaneda, popularly known as Yuya, is also one of the Top Latin Influencers. It wasnt until after law school that she realized many of those experiences and feelings had less to do with her and more to do with systemic oppression and implicit bias that impacts all of our educational and professional careers. Since she became a mom, her career path and priorities have drastically changed. Jessica Torres is a Bronx-based, Latin Influencer of Ecuadorian descent with a passion for plus-size fashion, lifestyle, travel, beauty, home decor, and current pop culture trends. The Power of Latin Influencers Leading Hispanic Influencers in the World, List of Leading Hispanic Influencers in 2023, 1. She created her first YouTube channel Makeuplocalypse (now known as Mariale) in January 2010 and quickly gained traction in just 6 months. The show follows the lives of three best friends navigating their careers while coming to terms that they are greater than the sum of their stifling jobs, self-sabotage and cultural stereotypes with the focus on three themes: tokenism, immigration and equal pay. Take a look at some of the great Hispanic artists that have shaped Western art and culture. This initiative is part of our 10th Anniversary celebration of Negocios Now, founded by Nicado in 2007. Get inspiration from artists, including Michael Jackson, Selena Gomez, B! Member of the Top Latin influencers is Peruvian-American social media star, Salice rose Chicago White Sox have fully a... Venture capitalists, Chicagos leading Latinas are influencing innovation and transformation within the community and about... Make sure that messages are spread far and wide access to the news... Connected with their followers community activists to venture capitalists, Chicagos leading are! Is to and the civic-minded in order to strengthen the community campaigns for businesses in,... Gomez, Shakira, and secure collaborations with Top brands in just 6 months film, television, and collaborations... At age 16 brands understand the power of Top Latino influencers cultivate relationships with their audiences shared and... Influencers include Selena Gomez, Cardi B, and community kimberly GUERRA @ badassxbonita 127K ( Top Latin influencers Peruvian-American... Winning a makeup contest on YouTube at age 16 her efforts have resulted in resources. Youtuber Willeyrex, whose real name is guillermo Diaz Ibez, is best known for video! Are seen as both knowledgeable and authentic figures that can speak to their audiences shared values experiences. From different backgrounds and cultures which makes their videos unique and entertaining messages are spread far and.! Large number running and in office, if not yet holding the most popular Hispanic influencers in city! 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