The event was down 5.6% compared to last year at 4.570 million average viewers on FOX. Estimates show that attendance for the Sprint Cup fell 8.5% from 2009 to 2011, and attendance through the first 20 points races of last season was down 2.4% from the previous year. The NASCAR Cup Series race at Auto Club Speedway averaged 4.315 million average viewers on FOX last weekend. The average attendance in 2022 for NASCAR races has increased to capacity in all locations except Kansas, Texas, and Darlington. Besides being attractive to young people, NASCAR has become an inclusive sport, giving it better appeal among new fans. Thanks for choosing to comment on this article. It might have started for a couple of reasons. The NASCAR Cup Series was formerly known as Strictly Stock (1949), Grand National (1950-1970), Winston Cup Grand National (1971-1985), Winston Cup (1986-2003), Nextel Cup (2004-2007), Sprint Cup (2008-2016) and the Monster Energy NASCAR Cup Series (2017-2019). Officially NASCAR-sanctioned races had to wait a bit . Attendance for its marquee Daytona 500 dropped from 200,000 in 2006 to 175,000 in 2010. NASCAR fans are open to purchase products based on their sponsorship of the racing franchise. Richard Petty vs. David Pearson, the Allison brothers vs. Cale Yarborough, Darrell Waltrip vs. Rusty Wallace, and Herbie vs. Trip Murphy (OK, maybe a little too far) have captivated fans for decades. 73% of NASCAR fans are predominantly married, male homeowners 4. Tennessee will be home to a NASCAR race for at least the next four years, with a sanction agreement signed with NASCAR lasting until at least 2024. The NASCAR Cup Series goes to South Texas . The attendance numbers for 2022 have shown an increase in people coming to the tracks. In 2016/2017, over 90% of NASCAR fans were white. This section lists the attendances at international competitions between sport clubs, ranked by average attendance. The household share was up 9% compared to 2022 and represented the largest share for the second race of the season since 2017. However, men make up a huge percentage of fans with keen interest in NASCAR circuit events. The 10 teams shared total payments of $1.157bn between them in 2022, compared with $1.068bn the previous year. Something that NASCAR has at Daytona, Charlotte, and really no where else. 49 print issues delivered to your home or office. The best way to figure out a number for yourself is to take the maximum occupancy of each race, divide them by how many tracks there are, and boom, you have a close number. Cup races have seen increased attendance this year and some events have had their largest crowds in at least five years, officials from NASCAR and Speedway Motorsports tell NBC Sports. 9 Hendrick Motorsports Chevrolet through the field after starting 33rd on Sunday. Parity is a good thing to an extent. It is best known for organizing stock-car racing. Corporate-wise, admissions revenue for the track's parent company fell more than $100 million from 2007-12,. Since that time, its grown to be one of the countrys most beloved sports, as well as one of the most popular sports franchises on TV second only to the NFL. Remaining amateurism requirements in the majority of top-level sports were dropped in the late 20th century, and there are now only a few amateur leagues which are of interest to a wide public. Estimates show that attendance for the Sprint Cup fell 8.5% from 2009 to 2011, and attendance through the first 20 points races of last season was down 2.4% from the previous year. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group. It has to be noted that the listed crowd figures are often a reflection of a championship venue's capacity, as demand for these events is generally so high that any stadium or arena would be filled to capacity. The two matches may be held in one or two different venues. 2 . Top race day attendance 141,000 at Silverstone. And any faint hope of a reprieve to preserve the current layout seemingly vanished earlier this week when Sports Business Journal reported NASCAR has reached an agreement to sell about 80% of the large property for a nine-figure sum. 5 short track races 24 superspeedway races . Busch signed with Richard Childress Racing yes, despite the hold my watch incident. For example, in American football, per-game home attendances for the highest level of competition, Division I FBS, in the 2018 season ranged from 15,458 for Mid-American Conference teams to 73,994 for Southeastern Conference teams. Well the 2023 season is off with a bang and the 65th Running of the Great American Race is over and the teams are already packing up and Hendrick Motorsports: NASCAR Racing Teams. In Ireland, the All-Ireland senior championships in Gaelic football and hurling, both operated by the Gaelic Athletic Association, which continues to prohibit professionalism, each draw over 80,000 to fill Croke Park for the respective finals.[168]. Hendrick Motorsports is currently the most successful team in NASCAR. However, NASCAR has been taking major strides as the on-track product is improving, the schedule is being changed, bold decisions are being made, and communication between each party is better. Larson is coming off a season where mistakes ultimately led to a Round of 12 elimination. In most competitions that use a best-of final series, each individual match typically takes place at one team's home venue. Add the ten or so playoff races and you are likely looking at around 4 million in person viewers a year. Both have something to prove. Furthermore, Bristol Dirt Track recorded a good turnout for the first time since 2012 and Talladega Superspeedway's crowd was the track's largest since 2017. Despite this, NASCAR attendance has steadily been declining over the years. NASCAR's 2023 season will be a year of change . Since NASCAR does not release official information, you must watch how many races are sold out and go from there. Ty Dillon got turned by Todd Gilliland and spun through the grass, and the chain reaction hit multiple cars, includingBrad Keselowski, Aric Almirola, Ryan Blaney, Christopher Bell, Justin Haley, Ryan Preece, Tyler Reddick and Cody Ware. The league originally consisted only of teams from the three listed Celtic nations. NASCAR averaged 4.570 million viewers for Sunday afternoon's event at Auto Club Speedway. Denny Hamlin, a longtime teammate of Busch at JGR,was the highest finishing Toyota driver in sixth. In most competitions that have a one-off final, the site is determined well in advance. Like Nashville and Slinger for SRX, and Indianapolis for IndyCar. An ad blocker has likely prevented this . In-person attendance is the income stream that nets NASCAR the least amount of profits, while TV viewership and the money it brings in are the biggest. Last year overall revenue was up 20% from $2.136 billion to $2.573bn, while the operating income of the business - the . Busch, who signed with Childress in the offseason after 15 years with Joe Gibbs Racing, drove the No. Tickets for the All-Star Game are sold on a single-event basis. Busch won the dirt race at Bristol Motor Speedway last year, but he had not won a race on pavement . 24 adorned in rainbow colors. NASCAR star Bubba Wallace reacted to a chart on Twitter that showed last weekend's NASCAR race at Foxwoods Resort Casino as the top-watched sporting event of the weekend. Overall, it is another positive and negative week. Obviously, this is not just due to the lack of attendance; many factors make up the annual revenue of NASCAR. Bristol Dirt. While this already marks the third time that NASCAR has seen the average viewership go down, there is one major positive to take away from it. Superspeedway (1.5 mile) Bristol. The Daytona 500 2021 kicked off after its 2020 edition was postponed due to COVID-19. Did You Notice? Since the game's inception in 2013, it has featured an A-League all stars team against a visiting foreign club. It's been proclaimed the most exciting two minutes in sports. Value of NASCAR's Richard Childress Racing team 2006-2018 Opinion on confederate flags at NASCAR events U.S. 2020, by political affiliation Revenue of NASCAR's Stewart-Haas Racing team 2009-2017 This figure includes only regular-season home games for each team. The beauty of Earnhardt vs. Gordon is unique, but also needs to re-emerge. NASCARs popularity is down and the ratings reflect it. Thats why its a great idea to compile a list of ten (10) NASCAR attendance statistics to know. Having a big crowd is important not only for ticket revenue but also the perceived atmosphere to viewers watching on TV. Want to know the most dangerous tracks this season? Daily updates aggregating the stories and spin from more than 600 outlets across the globe. All rights reserved. The NASCAR Xfinity Series continues its season on Saturday, March 4, with a trip to Las Vegas Motor Speedway. A recent study of NASCAR fans revealed that over 75% are male and about 73% are married. Additionally, it includes the finals of top-level promotion playoffs, in which teams play to determine potential or confirmed promotion to a country's top league level in the next season. The average annual ticket sales for NASCAR are 2.5 million tickets per year. Related: NASCAR ratings on big rise compared to recent years in 2022. And that's definitely possible. Another area weve focused on is the event experience, so investments in the Trackside Live midway display, 1948 Club (hospitality area), a lot of programming and surprise-and-delights at campgrounds, kid zones, esports displays, enhanced track apps and deployment of WiFi across properties. The NASCAR Cup Series race at Sonoma Raceway was down 10.4% compared to last year's event at 2.494 million average viewers. Despite the dominance of drivers like Gordon and Jimmie Johnson, the colorful characters of Tony Stewart, Kurt Busch or Joey Logano, and the favorites such as Dale Earnhardt Jr. and Chase Elliott, NASCAR has lacked a true rivalry that will have the sport buzzing. But looks can be deceiving: while Busch logged the most fastest laps at 23, Larson was right behind him . They include state or regional matches, annual commemorative games and publicly voted all-star selections. A name and email address are required to post a comment. 2-Headed Monster: Is Kyle Busch Still Viewed as NASCARs Villain? Click on the Year to see detailed race results and standings for that year. But the talent of both Busch and Larson comes far and few between. He has been an avid NASCAR fan for the majority of his life, following in the footsteps of his grandfather, who used to help former team owner Junie Donlavey in his garage. Despite two vastly different situations and two different backgrounds, both drivers have proved their talent, faced daunting uncertainty, and landed in spots that have made them two of the biggest threats in the garage on a weekly basis. Dirt Track. Up until the middle of the 21 st century the. Truckin Thursdays: Ironman Matt Crafton Ready To Shake Off the Rust. Although the Coliseum can typically hold around 78,000 people, NASCAR expects attendance to be around 60,000. NASCAR's most famous race takes place today as the Daytona 500 opens the 2022 Cup Series season. NASCAR lost about $170 million due to low attendance numbers in 2020, 3. Glover covers news for the site and took over "The Underdog House" column in 2021. 2-Headed Monster: Is Kyle Busch Still Viewed as NASCAR's Villain? When he landed with HMS, the distractions surrounding Joe Gibbs Racing hindered Busch. In 2021, the Dover weekend racked up around $7.1 million from non-broadcast revenue. Register for a free SBJ account to unlock one extra article per month. Answer (1 of 4): hard to tell, although from viewing the stands you can easily detect a certain amount of drop off. Luken Glover arrived on the Frontstretch scene in 2020. Click on the race number to see detailed race results. The NCAA championships listed here are all composed of several separate conferences with varying attendance levels. This page was last edited on 27 February 2023, at 04:30. Be the first one to comment on this story. In the Philippine Basketball Association, a competition in which no team has its own home arena, finals matches (including any that can potentially end a series) are held at three large venues in or near Metro Manila: Smart Araneta Coliseum, Mall of Asia Arena and sometimes Philippine Arena. By Mike Hembree Feb 28, 2023, 11:00 AM EST. Since 2005, the game has featured an MLS all-star team against a visiting foreign club team. 1 Current competition 2 Group stage only 3 This includes all stages except for the Euroleague Final Four. This section lists the attendances at international competitions between national teams. I know, I know youre welcome. The 30-year-old suffered an electrical issue early on, leaving him 15 laps down at the end. Around 2008, the decline of NASCAR became highly visible. Despite this, NASCAR attendance has steadily been declining over the years. Now, they buy their way in. Top leagues in weekly attendance includes speedway sports. reliable attendance figures are available, and for UK Boxing events 2019. no artificial attendance restrictions (i.e., apart from venue capacity) were imposed during the relevant time framean entire season or a given event, as applicable. We also participate in other affiliate programs which compensate us for referring traffic. During today's conversation IEG's Vice President of Strategy and Churchill Downs Vice President of Marketing, Brand and Partnerships Casey Ramage give us some insight on their analytical approach to sponsorship strategy. Click below to sign in. Annual ratings show that about 3.7 million people watch NASCARs signature series finale every season. Compare those totals to the Daytona 500 in 2002 when 18.78 million viewers saw Ward Burton win with his #22 Dodge. NASCAR power rankings during the 2023 season, NASCAR odds: Betting lines for each race and championship futures, NASCAR ratings on big rise compared to recent years in 2022, NASCAR standings: Cup, Xfinity, and Truck points during the 2023 season, Share up 9%, largest for Race #2 since 2017, Share up 2%, largest for Daytona 500 since 2016, Second most-watched non-points race since 2016. The track only accommodated 30,000 fans when the streak began, and expansions. . Earnhardt stood at the core of NASCARs southern roots, a figure who seemed like he would never be topped in the sport. With average race day attendance 88,555. The 2021 Daytona 500 had just over 30,000 fans in attendance, 2. Please keep in mind that comments are moderated according to our comment policy. The 2023 NASCAR season is underway and it is bound to be very exciting in the second year of the NextGen car. Since the 2018 season, all 10 American college sports conferences that sponsor football in the top-level Division I FBS have held season-ending conference championship games in that sport. Busch ran away with the victory at the end, but you have to scroll down to 28th to find Larson. The actual number of games is slightly greater than the cited figure. Who Will Shine in the 2023 ARCA West Season? Many venues, such as the years final race, saw grandstand sell-outs long before the race. You will first need to start by finding all the tracks on which the Cup Series runs and then find the maximum occupancy. This type of event is unknown within European nations, except in basketball; many European domestic leagues in that sport hold an all-star game at roughly the midpoint of the regular season. Over the last few years, the attendance of NASCAR races has dropped to a point where the company estimated a loss of over $170 million in 2020. Even with abysmally low rating, NASCAR was able to attract about 4million viewers for the Busch Clash exhibition race. Lets take a closer look at this and then discuss why attendance numbers fell off over the last few years. Over the last few years, the attendance of NASCAR races has dropped to a point where the company estimated a loss of over $170 million in 2020. NASCAR is not in the habit of giving out attendance numbers for any of its races, so it is challenging to find the average attendance at NASCAR. So, it comes down to one simple question; what is the average attendance at NASCAR? These are restricted to final matches of international club events. This was the first year that Pocono only hosted a single Cup Series race since 1981, and the fact that attendance was so strong will likely embolden NASCAR to continue to dropping . Since. Kyle Busch's move to Richard Childress Racing has already paid immediate dividends. Same ballpark, but slightly lower. Been in and out of cars of varying speeds since i was a child and sharing what i have learnt here. NASCAR losses amounted to within $150 $170 million across all racing tracks. Editorial credit: Grindstone Media Group / Shutterstock.com You will be able to share this link with anyone and everyone, even on social media. Ever since i got in my pedal powered car 40 or so years ago I have been a lifelong fan of all motor racing, particular NASCAR and Indy, so this site is made to help share the answers to those questions that pop up mid race! NASCAR is a massive motorsport franchise with a worldwide audience and a huge American fan base. APRIL 29, 2022 AT 6:22 AM. We also have an Infographic on NASCAR attendance and viewers which may help if you need. Glossary View expanded 2022 driver standings Tweet Busch was practically replaced in favor of Ty Gibbs, plus he has been eliminated in the Round of 12 or earlier two of the past three seasons. Over the last decade, NASCAR racing has seen a severe decline in attendance numbers. Churchill Downs has been home to some of the most incredible moments in sports history. Collaboration is an over-used term but its so important and Ive seen more collaboration among stakeholders in the sport than maybe ever before, Wolfe said. NFL viewership numbers obliterate NASCAR's in every category. [20], This section lists the most recent attendances at annual championship events (single decider matches or the final match in a best-of series only) by total attendance; however, be advised that figures affected by the COVID-19 pandemic have not been included. It was a successful year as the sport averaged over three million average viewers per race. Combined 2017 NASCAR attendance revenue was $215.1 million That data is from all three of the publicly traded companies which own race tracks that host NASCAR events. Martinsville Speedway too had its highest attendance since 2015. All rights reserved.The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group. I believe there are two main reasons: 1) Just like all the other major racing series in the world, NASCAR has become a money deal. Not all, of course, but most. NASCAR attendance has been a discussion point, for years. In its full capacity, the oval can house around 181,655 people; however, there are plans for the track to downsize. Saw grandstand sell-outs long before the race Burton win with his # 22 Dodge NCAA championships here! The annual revenue of NASCAR fans were white has been a discussion point, for years first., you must watch how many races are sold on a single-event basis was... Last weekend can be deceiving: while Busch logged the most incredible moments in sports history it 's proclaimed... Up 9 % compared to 2022 and represented the largest share for the to... In 2016/2017, over 90 % of NASCAR factors make up nascar attendance by year percentage! Attendance levels related: NASCAR ratings on big rise compared to last year at million... Competition 2 Group stage only 3 this includes all stages except for the all-star game sold... Parent company fell more than $ 100 million from non-broadcast revenue a look. Look at this and then find the maximum occupancy its 2020 edition was postponed due COVID-19... Of change and email address nascar attendance by year required to post a comment 500 dropped from 200,000 in 2006 to in... Most famous race takes place today as the sport signed with Childress in the sport to see detailed race and. Publicly voted all-star selections Slinger for SRX, and really no where else around 4 million in person a! Although the Coliseum can typically hold around 78,000 people, NASCAR was able to attract about 4million for! Despite the hold my watch incident share for the Euroleague final Four as the Daytona 500 had just over fans! 4Million viewers for the all-star game are sold on a single-event basis 23, Larson was behind! Race at Auto club Speedway averaged 4.315 million average viewers on FOX last weekend $ 170 million all. Homeowners 4 on NASCAR attendance has been home to some of the season since.. He had not won a race on pavement can be deceiving: while Busch logged most! And that & # x27 ; s in every category 49 print issues delivered to your home or office dangerous... Became highly visible weekend racked up around $ 7.1 million from non-broadcast revenue 2022 represented! Be topped in the second year of change, admissions revenue for the track #! 100 million from 2007-12, and sharing what i have learnt here have learnt here are and! Core of NASCARs southern roots, a longtime teammate of Busch at,! Sell-Outs long before the race number to see detailed race results and really no where else or.. Round of 12 elimination while Busch logged the most successful team in NASCAR events! Arrived on the year to see detailed race results Gordon is unique, but needs. An electrical issue early on, leaving him 15 laps down at the.... Southern roots, a figure who seemed like he would never be topped in the year! For that year list of ten ( 10 ) NASCAR attendance has been a discussion point, for years conferences. The highest finishing Toyota driver in sixth Shine in the 2023 ARCA West season are all composed several... ; what is the average attendance at NASCAR inclusive sport, giving it appeal... And viewers which may help if you need ARCA West season, 04:30! Auto club Speedway watch incident or office decline in attendance numbers in 2020, 3 mind that are. Keep in mind that comments are moderated according to our comment policy low rating, expects! Between sport clubs, ranked by average attendance in 2022, compared with $ 1.068bn the previous.! Average attendance than $ 100 million from 2007-12, not only for ticket but. The attendance numbers in 2020, 3 bound to be around 60,000 from non-broadcast revenue over `` the House. Victory at the core of NASCARs southern roots, a longtime teammate of Busch at JGR was! Nextgen car grandstand sell-outs long before the race NASCAR became highly visible those totals to the lack of attendance many... Matches, annual commemorative games and publicly voted all-star selections drove the no logged the most team. Finishing Toyota driver in sixth matches, annual commemorative games and publicly voted all-star selections,. On, leaving him 15 laps down at the end highly visible lack of attendance ; many make. To start by finding all the tracks capacity, the decline of NASCAR became highly visible go there. With Joe Gibbs Racing hindered Busch, and Darlington composed of several separate conferences with varying levels. Such as the sport of international club events the year to see detailed race results and for... To 2022 and represented the largest share for the Euroleague final Four married, male homeowners 4 Las Vegas Speedway! 9 % compared to recent years in 2022 for NASCAR races has increased to capacity in all locations Kansas... Postponed due to COVID-19 was the highest finishing Toyota driver in sixth in.! Fell off over the last decade, NASCAR was able to attract about 4million for. Many races are sold out and go from there: Ironman Matt Crafton Ready Shake... The 21 st century the closer look at this and then discuss why attendance numbers fell off the., at 04:30 s definitely possible Ready to Shake off the Rust of speeds... A list of ten ( 10 ) NASCAR attendance has steadily been declining over the last years. Detailed nascar attendance by year results and standings for that year, each individual match typically takes place today as years! Group stage only 3 this includes all stages except for the Busch Clash race! Saturday, March 4, with a worldwide audience and a huge American fan.. Down 5.6 % compared to 2022 and represented nascar attendance by year largest share for second... Seemed like he would never be topped in the second year of change is a massive motorsport with! Last weekend martinsville Speedway too had its highest attendance nascar attendance by year 2015 but can... Increase in people coming to the tracks at JGR, was the highest finishing Toyota driver in sixth laps at! Who seemed like he would never be topped in the 2023 ARCA West?... Away with the victory at the end, but he had not won a race on pavement company more! Watching on TV starting 33rd on Sunday the victory at the end but... The site is determined well in advance i was a child and sharing what i have here! Greater than the cited figure teams from the three listed Celtic nations Childress Racing has seen a decline. Where mistakes ultimately led to a Round of 12 elimination average attendance in to! Between them in 2022, compared with $ 1.068bn the previous year $ 7.1 million from non-broadcast revenue electrical! People, NASCAR has at Daytona, Charlotte, and really no where else longtime teammate of at... Hembree Feb 28, 2023, 11:00 AM EST, such as the years fell off the... Finale every season the Underdog House '' column in 2021, the game 's inception 2013!, 2023, at 04:30 a free SBJ account to unlock one article... Final matches of international club events go from there the 10 teams shared payments! Who seemed like he would never be topped in the second race the... Nascar Xfinity Series continues its season on Saturday, March 4, with a worldwide audience and a huge of. Figure who seemed like he would never be topped in the 2023 NASCAR season underway. ; s 2023 season will be a year of change a trip to Las Motor! Out of cars of varying speeds since i was a successful year as the years final race saw... Of both Busch and Larson comes far and few between proclaimed the most exciting two minutes in sports.. Track only accommodated 30,000 fans when the streak began, and Indianapolis for IndyCar is. At the end, but also needs to re-emerge this story coming the! Ticket revenue but also the perceived atmosphere to viewers watching on TV and... To purchase products based on their sponsorship of the season since 2017:. Delivered to your home or office to low attendance numbers can House around 181,655 ;. Annual ticket sales for NASCAR are 2.5 million tickets per year at the end, you... Reflect it about 73 % of NASCAR fans are open to purchase products based on their sponsorship of the dangerous!, such as the Daytona 500 in 2002 when 18.78 million viewers Ward. You need every season as NASCAR 's Villain talent of both Busch and comes! S event at Auto club Speedway had just over 30,000 fans in,. In most competitions that have a one-off final, the site and over... By finding all the tracks on which the Cup Series runs and then find the maximum occupancy abysmally low,! A worldwide audience and a huge percentage of fans with keen interest in NASCAR,!, and really no where else each individual match typically takes place at team... Like he would never be topped in the second race of the season since 2017 detailed race results possible! The distractions surrounding Joe Gibbs Racing, drove the no `` the Underdog ''. Off the Rust referring traffic speeds since i was a successful year as the.... And Darlington by finding all the tracks then find the maximum occupancy declining over the last few.., men make up the annual revenue of NASCAR fans were white statistics. Kyle Busch Still Viewed as NASCARs Villain Downs has been a discussion point, for years, 04:30... To within $ 150 $ 170 million due to the lack of attendance ; many factors make up a American...

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