Fuel use can be reduced by four percent by adding wingtip devices to aircrafts. Our Airbus A380s are among the quietest large aircraft available, and were designed to meet strict requirements at some of the worlds most noise-sensitive airports. The invasion of Etihad Airways, the national airline of the UAE, is an in house competitor for Emirates. Air Traffic: In the past decade Emirates has gained advantage with its lower air traffic levels, helping it to have its customers arrive the hub on time to connect to their respective flights. High profile projects such as the Burj-al-Arab, the World andPalms development projects, and the Burj-Khalifa tower helped grow the citys global renown, which in turn led to higher volumes of tourists. Due to Emirates commitment to invest in the most advanced eco*efficient technologies available, one of our fleets ranks as the youngest. The location of Emirates primary hub does not allow it to take any advantage of people traveling from Europe to Americas. Additional materials, such as the best quotations, synonyms and word definitions to make your writing easier are also offered here. During the past year, the airline has invested $22 million in new technology for in-flight connectivity, which is now 70 percent wireless. strategy and people, helping clients navigate a dynamic environment through four global businesses. Well-maintained aircraft contribute to efficient flight operations too. The 2,990 panels form a roof over the carpark, and are expected to generate in excess of 1,800 megawatt-hours of electricity and save around 800 tonnes of carbon dioxide every year. Global alliances and partnerships, 1. The Emirates hub strategy has kept them ahead of competitors, as the they are located in a prime position to serve Europe, Oceania, Asia, and Africa. On landing, our pilots use idle reverse thrust (instead of full reverse thrust) and switch off one engine while taxiing where it is safe and practicable to do so. The United Arab Emirates (UAE) has made significant progress in Sustainable Development since signing up to the United Nations' Sustainable Development Goals framework upon its establishment in 2015. . The CORSIA is intended to help achieve carbon-neutral growth from 2020, covering international aviation emissions between countries that have volunteered to participate. Emirates lower operating cost, and the premium services had brought huge profitability to the company, but Etihad by dropping down the premium services one-step below has been successful in attracting more customers at a lower price tag. Consequently, EKFCs carbon dioxide emission will decrease by three million kilogram annually the equivalent of the annual electricity use of 518 family homes. why is sustainability important to airline industry? the coming days aswell. Why? Additionally, we use a water*saving procedure by routinely washing our aircraft with a small amount of a cleaning agent applied by cloth. Adding on to this, the lower labour population of Emirates, which comes from Asia Pacific regions of India, Sri Lanka and Pakistan have also showed improvements in their average per-capita income These factors will force Emirates to rethink its cost structure. The study's purpose is to find an answer to a research question, specifically, what is the UAE foreign aid role and significance for the Soft Power Strategy implementation and the Sustainable Development Goals? The Emirates' strategy is very much sustainable. Emirates has been headquartered at a multi-million dollar facility situated in Dubai, which handles a strength of 105,000 employees at an increased rate of 11% from the previous year of its operation. Development of tourism infrastructure in Dubai is assisting this strategy, as point-to-point demand is increased. Its tea supplier, Dilmah Tea, has achieved carbon neutrality, ensuring that the tea options served in all cabin classes are sustainable. Dubai benefited from relatively good weather; aside from occasional fog and the general heat, airport operations remained relatively free of the rain and snow storms that often caused delays in European and American airspaces. Is Emirates strategy sustainable? The overall growth aspiration of the region demands a high-performing aviation system including airlines, airports, and air traffic control that in 20 years must successfully serve more than four times the passengers it serves today. In the airline industry, Emirates has an excellent cost-efficient business model, which gives it an edge. 1. The 130,000 square foot controlled environment facility will produce 2,700 kilogram of high quality, herbicide- and pesticide-free leafy greens daily, using 99 percent less water than outdoor fields. Designed with green buildings principles, the resort was built to minimise energy and water consumption, with features such as heat pumps, solar panels and passive ventilation systems. It also utilizes a dry wash technique to clean its aircraft which saves 11 million litres of water annually, and keeps the aircraft cleaner for longer. focused on one strategy but is rather open to change. It is also planning to build the worlds largest vertical farming facility in a joint venture with US-based Crop One, an industry leader. On opening, Emirates One & Only Wolgan Valley was the first carboNZero certified hotel in the world, and the first carbon neutral resort to be certified through an internationally accredited greenhouse gas programme. A clearly defined strategy is required from Emirates namely establishing a long-haul transfer hub in Dubai, so as to make it convenient for anybody anywhere in the world. Emirates Flight Catering is one of the worlds largest airline catering firms, and they run a recycling programme to match the scale of their operation. Aircraft. Emirates also enjoyed subsidised fuel, no income tax, and strategic synergies with the Government at its principle hub which also aided the success of the airline. Read the stories behind our sustainable products on board. Its success can be attributed to its intelligent management, a geographically convenient location, and support from both local and international governments. Government Support: The government maintained a strict arms-length financial relationship with the airline. The first flights connected to the neighbouring. It reflects how Emirates strategies are sustainable at present day business. Consequently, EKFCs carbon dioxide emission will decrease by three million kilogram annually the equivalent of the annual electricity use of 518 family homes. Governments reached a historical agreement on the framework for this new scheme, the Carbon Offsetting and Reduction Scheme for International Aviation (CORSIA), at the 39th Session of the Assembly of ICAO in October 2016. As of last year, the airline invested $22 million in installing and operating in-flight connectivity systems on its fleet, which are now 70 percent WiFi based. In the year reported on, Emirates used 3,494,233 tonnes of fuel, of which 77 tonnes was SAF. Once the planes were confirmed, the planning team examined the overall fleet, the available craft currently in use, and how many planes remained. Operates 269 aircraft, including Airbus A380 and Boeing 777 aircraft, making it one of the busiest operators of these types of planes on the planet. Qatar airlines, capitalizing on the above figures, has reduced its waiting time significantly, gaining customers attention who are in longer routes. While other airlines such as Lufthansa, Singapore Airlines have struggled to bring their operating cost 6 down, Emirates has always been able to work under at the lowest possible operating cost 6, providing its customers with the benefit and grabbing a huge market share. Recent initiatives include the use of data analytics and in the near future of machine learning (ML) and artificial intelligence (AI) to better forecast potable water uplift in each flight. The airline has also had economy class blankets made from recycled plastic bottles since 2017. Its location will enable quick delivery of fresh products within hours of harvest, maintaining the foods nutritional value and reducing carbon emissions associated with transportation. SIA to acquire 25 per cent stake in Air India. The Transport Services department follows a two-pronged approach: managing growth efficiently, and continuously improving existing operations. To better understanding the dynamics of the airline industry where Emirates is a part, a Porter's Five Forces analysis performed. An airline that has really made an effort to put its best foot forward as the greener carrier, Virgin Atlantic, has won accolades recently in order to become an environmentally friendly airline. The Positioning1: The location is a strategic one A well-oiled hub centred in a major catchment area. In its first years, 70 Arabian Oryx were re-introduced and 6,000 indigenous trees and shrubs planted. Using these blankets both prevents the plastic bottles ending up in landfill, and saves energy and emissions in the manufacturing process compared with using new plastic materials. Middle East aviation markets, especially United Arab Emirates, have set the level for reforming their aviation systems and have started encouraging trading and deregulation of airlines rules. Emirates has other advantages that have placed it on a par with Singapore Airlines the two are the worlds fastest-growing and most profitable jetliners- including its remarkable Dubai location within an eight-hour flight of more than half the worlds population2. Emirates has also invested in solar power systems to generate clean electricity at two of the airlines major facilities in the UAE Emirates Engine Maintenance Centre and Emirates Flight Catering. HH Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Maurice Flanagan, Executive Vice Chairman and Tim Clark, President of the Emirates Airline. Moreover as we in the Airline industry, where the threat from substitutes, other competit View the full answer The implementation ofidle reverse thrust on landing, instead of switching the engines into reverse thrust. We also regularly clean our aircraft with a water-saving drywash procedure, which uses a small amount of cleaning agent applied with cloths. Emirates funds the DDCR, and sits on its management board. Working with air traffic management providers to develop protocols that enhance operational efficiency. What Is Emirates Strategy? On carbon emissions, the airline says that as well as the above efficiency measures, it supports the development and introduction of the, It will also encourage the development of a commercially-viable supply chain for, As yet, the airline has not released details of this, saying only The airline continues to explore partnership opportunities in the few destinations on its network where SAF is being made available, and is reviewing longer-term prospects for technologies such as power-to-liquid fuels.. 10 Ways to Lead a Healthier Lifestyle in 2022. Who Is the Founder of Serum and How Did it Start? Our customers, staff and regulators are increasingly conscious about the environment and greenhouse gas emissions. Construction of the new terminal: Dubai Governments decision to build a new terminal, ahead of the global transit forecast, gave Emirates a new makeover. A video of this is available below. It is the major airline in the Middle East, and the national airline for Dubai unites Arabs emirates; it is a sub-subsidiary of Dubai Investment Company, through The Emirates Group. Some of the products you enjoy during your flight are helping us to contribute to a greener future. Sustainability of Emirates' Current Strategy and Way of Operation. Demand-side management of electricity will play a role, as will increased public transportation. Etihad, which enjoys all the exclusive facilities like Emirates, such as the subsidised fuel, exemption from the Income Tax, Free-Air initiatives from the government has structured a similar business model for itself. Expert Answer Emirates airline is a relatively new airline with a flat organizational structure and maintains a lean workforcew which reduces the overhead costs considerably. These spikes strained the airports capacity, but they were essential to allow connecting passengers the widest possible choice of connections from points east to west13. More than 125,000 visitors made their way to the DDCR in 2021, and plans are underway for a Visitors Centre at the reserve to enhance the visitor experience and will also be used as a platform to develop educational programmes for schools and higher educational institutions. Since, we can see that Emirates strategy is not only. The Emirates Flight Catering solar rooftop power plant has 8,112 individual solar panels and is expected to generate 4,195 megawatt-hours of electricity annually, allowing the company to reduce traditional energy consumption by 15 per cent across its laundry, food manufacturing and staff accommodation facilities. For Emirates, the flexibility in operations meant covering trips to the entire world and having customers reach their destinations at the mostpreferable time. This has so far saved 95 million bottles from landfill. Dont know where to start? Is Emirates' business strategy sustainable? Narrates the story of Emirates, an airline founded in 1985 in Dubai that by 2013 was among the three largest commercial airlines in the world. Recent initiatives include the use of data analytics and in the near future of machine learning (ML) and artificial intelligence (AI) to better forecast potable water uplift in each flight. The case emphasizes how Emirates capitalized on its location-a small city-state strategically located to reach of the world population in a flight of less than eight hours-to build a fast-growing and profitable hub-based business model. Emirates has a modern and fuel-efficient fleet with an average age of 6.5 years. Explain. The aptitude and skills inspire as well as influence the subordinates to achieve a common goal. Branding and sponsorship 4. On carbon emissions, the airline says that as well as the above efficiency measures, it supports the development and introduction of the Carbon Offsetting and Reduction Scheme for International Aviation (CORSIA) through the International Civil Aviation Organization (ICAO). Is Emirates strategy sustainable? The organizations mission is to advance sustainable business development through trade policy. Their efforts have seen them receive several awards for sustainable transport in Dubai. Abstract. You can read more in the Aviation Benefits Beyond Borders report(Opens a PDF in a new tab) written in July 2016. With huge number of population traveling between the European and the American (South/North) regions, there is nothing much Emirates can do to attract these customers. Dubai one of the largest and most important logistical hubs which connects the West and the East is where Emirates Airlines has its headquarters. Dubais position on the Arabian Peninsula placed it at the nexus of global transit routes, a strategic location between Europe, Oceania, Asia, and Africa. The Flight Training Facilities department sources a range of items from Emirates Engineering when aircraft interiors are being upgraded. Emirates relied on only three types of aircraft, because of which planes could be deployed onto existing routes to supply much more easily to match the demand. Dubais Open-Air: In order to tap these new markets and fill its network, however, Emirates needed regulatory approval to fly to new destinations. In 2021-01, the state intends to receive $1 billion in revenues. We depend on aviation to conduct economic, social, and cultural activities, which makes it so vital and contributes so much to our growing world. Qatar Airways soon realised the lack of tourist for its primary hub, contrast to that of Emirates/Etihad, and have modified its business model to suite its transit customers. Emirates invested over AU$ 125 million into this project to ensure the conservation of the unique bio-diversity of this valley and has since planted over 175,000 native trees and shrubs across the site. All Rights Reserved. Further detail on its historic environmental performance is available in its Environmental Reports. The good weather conditions in Dubai meant that there was lesser factors for delays, as most of its operations are based on connecting to another flights using the hub as a gateway to the next travel. Differentiating itself through service not only enabled Emirates to build passenger loyalty and reap subsequent value, it also allowed the airline to avoid direct competition with low-cost competitors based on price. Sustainability and ecoefficiency are the cornerstones of all Emirates Group operations - both in the air, and on the ground. Leadership at Emirates is considered as an influential and democratic. Emirates moves passengers west-east, east-west, north-south and vice-versa and many of them only touch Dubai in transit. Typically for an airline this means having a modern and efficient fleet, and Emirates has this, with an average age of fleet in 2020-21 of 7.3 years. The company has maintained a world class flight operation introducing cheaper long haul flights which is highly profitable. On opening, Emirates One & Only Wolgan Valley was the first carboNZero certified hotel in the world, and the first carbon neutral resort to be certified through an internationally accredited greenhouse gas programme. Highly priced tickets compared to competitors 2. Emirates is promoting its sustainable operations, and highlighting its three core environmental initiatives. why? These two installations are expected to produce savings of up to 3.8 million kilogrammes of carbon dioxide emissions annually. Give us your email address and well send this sample there. 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Etihad has agreed to be in code-shares9 with some of the major players in the industry. Though, Emirates was not able to change this face of its primary hub, the Government of Dubai invested a huge amount of money to change the global view of Dubai. The use of wingtip devices can reduce fuel consumption by 4% when added to aircrafts. Strong growth and world class infrastructure 2. Employing technology in modern urbanization is the cornerstone of future sustainable urban development. The leadership in the organisation were able to capitalize on this initial funding by the Dubai Royal Family and flew out of Dubai with just two aircrafts, leased Boeing 737 and an Airbus 300 B4 from the Pakistan International Airlines. It also prioritizes suppliers that can demonstrate ethical and sustainable practices while delivering good value and quality. Students looking for free, top-notch essay and term paper samples on various topics. Is Emirates strategy sustainable? It is written by Juan Alcacer, John Clayton and deals with topics in areas such as Strategy & Execution. Emirates uses an innovative foam wash technique for cleaning aircraft engines that helps us saves about 200 tonnes of carbon dioxide emissions per year across our fleet. We prioritise the use of ground power and pre-conditioned air where it is available so that the aircrafts auxiliary power unit a small jet turbine located at the rear of the aircraft can be switched off. 2023 The Emirates Group. Copyright 2023 by Ictsd. The airline says it is also committed to responsible consumption by making careful decisions about what items we purchase, how we source them, how we manage disposal of waste and how we consume water and power. Using their low-cost strategy, Emirates Airline is managing its capacity. what is behind their success given an industry where profitable firms are scarce? This base was then used to determine whether to add capacity to existing routes or launch a new route. Emirates was capable of reducing their fixed cost, and the subsidies and Tax exemptions by the government fused many of the profits made by the company into its own development. SWOT analysis on Emirates Hub-and-spoke concept evaluates strength and weaknesses of the concept. Due to the lower operation cost, Emirates was able to pass the benefits on to the customers which many of its competitors couldn't afford to. This became the foundation for theDubai Desert Conservation Reserve (DDCR), which was created in 2003 and expanded the protected land area to 225 square kilometres. The Dubaigovernment further facilitated incoming tourist flows by eliminating the majority of visa requirements and launching marketing campaigns. The airline says it is also committed to responsible consumption by making careful decisions about what items we purchase, how we source them, how we manage disposal of waste and how we consume water and power. Well occasionally send you promo and account related email. As part of our regular cleanouts, we also apply clothic cleaners with a small amount of cleaning agent for a water*saving dry wash procedure. The UAE government supported Emirates entry into new markets by negotiating bilateral aviation agreements with foreign states whose markets Emirates wished toenter. Even retired aircraft fittings can be reused. All of our aircraft are fully compliant with the International Civil Aviation Organisations (ICAO) Chapter 4 noise standards (this excludes a small number of wet-leased freighters) and meet the applicable ICAO engine emission standards. SWOT Analysis stands for - Strengths, Weaknesses, Opportunities, and . Over one-third of the planets seven billion citizens lived within a four-hour flight of Dubai, and over two-thirds lived within an eight-hour flight. Strategy & amp ; Execution to take any advantage of people traveling from Europe to Americas concept! 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