Ouchi-juku Snow Festival

Ouchi-juku’s breathtaking snow festival is held on the 2nd weekend of February every year in Ouchi-juku, Minamiaizu.


Ouchi-juku is a town with a rich history, and is well known having been used as a ‘post-town’ for travellers during the Edo period. The area includes 33 buildings which have been painstakingly preserved as they were hundreds of years ago.

Most of the buildings are now restaurants or gift shops, but three are still operating as accommodation facilities for visitors. Although, as you would expect, these houses have access to electricity and the internet, Ouchi-juku still feels like it exists in a whole world of its own. You can read more about Ouchi-juku in my recent blog post.


One of the best parts of visiting Ouchi-juku is taking a trip up to the view point that overlooks the beautiful thatched houses. I headed there early upon arrival, in the hope of getting a good photograph, but the snow was so strong that I ended up getting more snow in my lense than anything else!


I have seen photographs of Ouchi-juku in the snow on the internet before, so I was really happy to have the chance to go and see this view for myself, and take my own photographs. It definitely didn’t disappoint.


Ouchi-juku Snow Festival takes places over the space of a weekend. There are a number of events over the two days that visitors of all ages can enjoy.

One of the events that took place on Saturday 11 February was a “mochi pick up” event. This event is where mochi (glutenous rice balls eaten as a sweet treat) are thrown from the roofs of buildings. Visitors can compete with each other to see how many they can collect!

Even if you miss the mochi pick up event like me, visitors can appreciate the hand-made mochi as a beautiful decoration displayed on the trees around the area. The bright and bold colours of the mochi were really beautiful against the snow.


Another event during the weekend is call Maruta Kiri Competition (丸太切り 競争). This involves trying to cut off a small section of a tree trunk with a handsaw faster than the other competitors.

I was invited to take part in this competition! It was so much more difficult than it looked and I think that it took me about 3 minutes to cut through the wood, which was a bit embarrassing! However, it was also really fun, because the men in charge of the competition kept teasing me about how bad I was and insisted on showing me how to do it properly.

I got to take back my bit of wood as a souvenir. I asked the volunteer what I should use it for. Despite it being twice the diameter of a map, he suggested that I use it as a coaster. I took it around with me for the rest of the event!


If you don’t feel like performing yourself, visitors can watch performances of traditional performing arts. The photo below is from the Sanshi Kagura performance that took place on Sunday. These performances were very important hundreds of years ago, when they were most often performed around the start of the new year, as a way of warding off bad luck and evil throughout the year.


Other events included a soba noodle eating competition, a dance performance by the area’s local yokasoi dance team, and a group effort to try and make Japan’s longest dango mochi (Mochi skewered on a stick).

Between events, it was nice to check out the local cuisine. The food stalls aren’t only for the festival, but are open to visitors throughout the year. Traditional grilling techniques are used to make well-known local delicacies like senbei (rice crackers).


There are also many other things to explore with your friends and family, such as a number of different igloos, some of which actually function as makeshift shrines, whereas others make good rest spaces.


As the sun went down, I decided to go back to the viewpoint and see what Ouchi-juku looked like at night. It was absolutely amazing, especially because the lighting of the lanterns – which are also made of snow – had already started to take place.


Certain parts of the staircase and path to the viewpoint became slippy as the temperature dropped, so I would advise visitors to take care. I have never seen so many people slipping over during just one day.

When I reached the bottom, I decided to have a look at some of the local shops before the firework display of the evening started. I fell in love with these cute hand-made ornaments – each of which has their own meaning and importance. I bought some of the chillies, which were used centuries ago to ward off spirits.


Another highlight of the Ouchi-juku Snow Festival was the firework show. The heavy snowy, strong wind made a really beautiful foreground for the 100 fireworks set off on Saturday evening. This is the most stunning location that I have ever seen a firework display.


I loved watching the faces of the locals as they enjoyed the views of the night sky.


I had an absolutely amazing trip to Ouchi-juku Snow Festival, and I would highly recommend it for anyone interested in traditional Japanese culture and local festivals. I would be very interested in coming back next year


Ouchi-juku can be accessed by taxi or bus from Yunokami Onsen station, which is on the Aizu Railway line. It can become very crowded during festival time, so if coming by taxi, I would suggest booking both journeys of your taxi in advance, and preparing for congestion upon entering the area. If coming by rent-a-car, make sure to prepare yourself for long queues to get into and out of the car parks.

See here for information on visiting Ouchi-juku by car or public transport outside of festival time.

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9 thoughts on “Ouchi-juku Snow Festival

  1. Thank you for the detailed info on this Festival!

    Is it held every year on the second Saturday and Sunday of February or is it ever Friday/Saturday ect? Also is there any web page for the event itself?


    1. Hello! Thank you for the comment. I’m glad that you liked my blog!

      The snow festival is held every second Saturday and Sunday – not on Fridays! I expected that’s because not many Japanese people can get Fridays off of work! Here is the webpage for the event. It’s all in Japanese, though http://ouchi-juku.com/index.php?%E9%9B%AA%E3%81%BE%E3%81%A4%E3%82%8A

      The Aizu Railway website has a little bit of English information if you don’t mind the computer translation! http://www.aizutetsudo.jp/info/?p=974


  2. Many years ago, from my point of view, It seemed that locals there didn’t have enough confidence about their culture (sorry). Therefore some of them sold some products made in other places sadly.But now they seem to proud of their own culture.They are dealing with special products of Aizu now, such as Shingoro mochi, Negi soba and etc… I think visitors have been reinforcing their confidence. Of course this article must be a great help for locals. You contribute a lot to residents in Fukushima. Thanks a bunch. I look forward to your posts.


  3. Thank you for the info you posted in response to my last post! I am very excited to be going to the snow festival next year!

    I was wondering do you have any ballpark figures for how much the taxi costs? For example I am staying in
    Ashinomaki Onsen arriving there about noon. I assume the lowest cost thing to do would be to take the bus to Ouchi-juku and the taxi back. Is there any posted schedule for buses between Ashinomaki Onsen and Ouchi-juku during the festival? We need to make it back for dinner after the firework show which I see starts about 6 but what time does it usually end at? I figure if we leave at 7pm on a taxi we can make an 8pm dinner in Ashinomaki Onsen. Also would booking the taxi via the hotel that day be fine or do I need to make arrangements further in advance?

    Sorry for all the questions and thank you so much for the info. It is so nice to be able to get an idea of what to expect from someone who has actually been there.


  4. Thanks so much for your detailed post!
    I’m making a plan to join the festival this year. Just wondering if you ever stayed in the area before? Is it worth it? Do you know how to book a room on that day? Except via the phone since I cannot speak much Japanese 😂
    Sorry for all the questions & my bad English. It’s just that I don’t have anyone to ask about this so it’d be really helpful if you could give me some advice.
    Thank you!


    1. Hi! thank you for your comment.
      I’ve stayed close to Ouchi-juku before. Many ryokan and hotels book up in advance before the event, so I recommend you book as far in advance as possible.

      I can put you in touch with the local tourism association. Please send me an email with: 1) Your name, 2) your nationality, 3) the dates you would like to stay 4) the number of people staying to rediscoverfukushima@tif.ne.jp

      Liked by 1 person

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